Freya Barrett explains how Zebart is moving into the future with new Opulence label.
Stylish fashion, jewellery and accessories are simple to source with Australian brand Zebart returning to AGHA Sydney Gift Fair in February, bringing a new range of beautiful textures and natural fibres inspired by the rich colours of the earth.
Recently appointed company director Freya Barrett will launch Zebart’s incoming Autumn/Winter 2018 collection alongside an exciting new sister label known as Opulence.
Targeted to small boutiques and fashion stores, Opulence takes a high-end fashion approach with deeper colours and more luxurious fabrics for women in the 25-50+ age demographic.
“Zebart has been operating for 30 years now. From humble beginnings, the business has grown and evolved. Our founder Debra had a passion for art, which led her to start printing her own art onto textiles,” Barrett told the Australian Gift & Homewares Association (AGHA).
“From there, Debra started a clothing label and over the years really tailored it for women of all shapes and sizes. With new leadership we focus on sophisticated cuts and modern styles with quality fabrics still keeping in mind the years of developing a unique brand that women love.”
Barrett joins the family-run business from a distinguished career in sewing and period costume production, working in film and television for productions such as ‘Wentworth’, ‘Winners and Losers’, ‘The Doctor Blake Mysteries’ and newly released ‘Molly’.
She will lead Zebart’s presence at AGHA Sydney Gift Fair and is preparing to meet many of the company’s 300+ retail stockists from across Australia.
“We have exhibited with AGHA in the past and have found it to be very successful for us. The biggest benefit of exhibiting is the opportunity to display our new ranges to new and existing clients, so they are able to touch and feel the fabric which I think is very important,” Barrett said.
“Me and my partner Aidyn are moving Zebart into the next generation and will continue to design clothing for women that features natural fibres wherever possible, sustainability in our manufacturing and that provides value for money,” she concluded.
Register now to see Zebart at stand 4K3, Sydney Showground, Sydney Olympic Park during the AGHA Sydney Gift Fair, 24-27 February 2018.