These simple but effective merchandising techniques can further boost Christmas revenue and profitability.
Christmas is the peak retail period of the year. Read on for clever ideas on how to create eye-catching Christmas product displays, implement traditional decorations for the festive season and use modern techniques that can maximise your dollar return.
Create an attractive window display
Make sure you get into the holiday spirit and deck the halls for your customers with plenty of gifts, cards and decorations. Take advantage of the extra foot traffic by using a Christmas window display that draws the eye with colour or movement. Create a gorgeous arrangement by using Christmas wreaths, lights, garlands or music and feature your own products to have the most captivating store on the block.
Take an Instagram-centric approach
Utilise the world of Instagram for a new kind of advertising. Christmas is a fantastic opportunity to showcase your business and to shine a spotlight on the bold ornaments or winter wonderland on display to celebrate the season. Leverage a series of captivating pictures on social media that are guaranteed to generate traction from followers and spread your marketing message.
Offer Christmas novelties
Good quality novelty items sell well at Christmas and should be placed together front and center to catch attention and to help your customers find what they are looking for quickly. Effectively organise your stock by product type and price and set up the shelves properly to ensure that clutter is minimised and unwanted items are out of sight.
Embrace digital technology
Retailers should incorporate technology wherever possible for a cool Christmas look, whether it’s digital signage that can display any message at any time or LED lighting and visual effects to promote your space. Shoppers need to see what products and discounted offers you have available, with their experience streamlined by a mobile payment system such as PayPass.
Once your Christmas stock has flown off the shelves, head to AGHA Sydney Gift Fair in February 2018 to replenish your product lines at the season’s essential gift and homewares trade exhibition. Click here to register.