Check out the first FitTin pack at Stand 4E18 in The Launch Pad.
Gift, fitness, health and wellness, novelty
Pharmacies, newsagents, gift shops, online and physical store, health shop, sports and action retailers
What new and exciting ranges are you launching at the AGHA Sydney Gift Fair?
We created FitTin to take the thinking out of exercise sessions with simple, fun routines to get you moving, into shape and feeling fantastic!
Each FitTin includes a deck of cards featuring twenty workouts, with additional introductory, warm-up and cool-down instructions beautifully presented in a gift tin.
Our first range of FitTins will be Newbies No Props, for beginner to exercise, or those haven't exercised in a while, who just want to get started without worrying about equipment.
But don’t worry, we’ve got more FitTin ideas in our trackpants zip pocket and will be bringing them out soon!
What is the inspiration behind your product ranges?
Informative, quirky, instructive, lively, supportive but not too formal.
What is your point of difference?
FitTin is for everyone, from newbies right through to hardcore exercise bunnies, and for those who like to use gym equipment, no equipment or their own equipment.
You can take your FitTin anywhere; do them in your living room, take them to the park, challenge a partner, pop them in your suitcase for holidays or to keep active during business trips. FitTin helps you enjoy a distraction-free work-out (instead of looking at your phone and “accidentally” checking social media or work email as we know all too well ourselves!).
They're also ideal for people who need something beyond an organised class or a personal trainer.
What is the story behind your brand?
Em and Jo met around seven years ago when Jo was participating in Em’s grueling but fun fitness classes in sunny Bondi Beach – part of Em’s own personal training business. The pair hit it off and have been friends ever since.
With eighteen years’ communications and PR experience mostly in tech startups, Jo has been running her own boutique PR and communications agency for ten years (after quitting to start a swimwear business!). Two years ago, she also started an ethical beach, travel and casual bag company after on a mishap between her iPhone and water bottle. These businesses continue to grow well.
Jo used to run a lot (many half marathons and a marathon, plus regular power yoga and swimming) but a three year injury meant she became more of a frequent gym goer during her recovery.
This was largely her first time using the gym, and when not in classes or with her trainer, she would scribble workouts ideas on Post-It notes and laminate them for inspiration. No plan made for a less effective work-out and using apps on her phone meant that social media became the exercise!
Jo’s fitness goals this year include to get back to her challenging but favourite 18km run around Sydney Harbour and Sydney Opera House, and adopt a regular yoga practice. She recently took up bodyboarding, and wants to learn to surf.
Telling Em one day about her goals and her Post-It workout laminates made her immediately recognise the opportunity for ‘FitTin’.
And so, with Em’s fitness expertise and Jo’s business nous, FitTin was born almost overnight.
To say Em is passionate about health and fitness is an understatement! With over eight years’ experience as a personal and group trainer working with people of all ages and from all walks of life, she absolutely loves what she does and her energy can be infectious to anyone she crosses paths with.
Em believes that anyone, anywhere can change their life through exercise, they just need a little guidance on what works best for them and a sometimes a small nudge to get started (because starting is the hardest part).
Em currently runs her business on the Central Coast of NSW – offering face-to-face and online training – while juggling her mum duties of two gorgeous little ones and fitness writing projects for various social media platforms and health and fitness websites.
She is beyond a high achiever and jumped at the chance to come on board with FitTin to write the workouts individually for each tin (with input on the Fun FitTin range from Jo!).
FiTin is based on Jo and Em’s own desires to stay fit and healthy, and to be inspired and have fun doing it.
Check out the first FitTin pack at Stand 4E18 in The Launch Pad during the AGHA Sydney Gift Fair, 18-21 February 2017.