White Magic have released their latest range to help make eco-friendly cleaning a breeze.


whitemagic 1Made from food safe materials, the Stay Fresh Mat (RRP $6.95) helps extend the life of your fruit & vegetables due to its unique structure that enables air to circulate, providing your food with longer lasting freshness. The mat can be cut to size to fit and is 100% machine washable in cold water.   whitemagic 8    


The Coconut Palm Bristles Brush (RRP $15.95) is the ultimate way to clean delicate cookware. Its soft Coconut Bristles won’t scratch your cookware and is also naturally resistant to oil.

whitemagic 4Made 100% from Wood Fibre, the Dish Cloth (RRP $15.55) rinses clean and its high absorbency leaves your dishes sparkling clean all year round.   

whitemagic 5This Cup & Mug Cleaner (RRP $6.95) removes all stubborn stains form any glass, cup and mug. Super fine fibres are able to penetrate into surface grooves, whilst its 20cm long handle make it easy to reach the base of deep travel mugs. The Cleaner comes with replaceable heads for long lasting clean cups and mugs.

whitemagic 9The Eco Clean Kitchen Spray (RRP $15.95) is the natural and safe way to clean and sanitise kitchen surfaces. Based on a plant derived agent, the Eco Clean Spray range can kill 99.9% of bacteria. Available for all areas of the home, the Spray range includes products specifically designed for the kitchen, bathroom, laundry, floor, rangehood and windows. 

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With a 15L capacity, the Hide Away Bin (RRP $59.95) saves floor space and conceals your waste away from kids and pets. Easy to install, the Hide Away Bin easily attaches to cupboard doors without scratching or nailing.


whitemagic 6The Magnetic Knife Rack (RRP $59.95) is the world’s first magnetic knife rack that attaches to the surface with its patented Nano Suction material from White Magic. Perfect for knives, utensils and tools, the Magnetic Knife Rack is reusable and great for renters.  

whitemagic 3With only the addition of water, the Extra Power Mop Head (RRP $22.42) fights stubborn dirt on all floors across the home as its extra power fibres act as magnets for grease and oil.


whitemagic 2In the battle to clean ceramic glass, induction & stainless steel cooktops, the White Magic Cooktop Scraper’s (RRP $10.95) super sharp razor turns burnt out mess to dust in one simple pass.

Source the eco-friendly cleaning range from White Magic at Stand 3K17 at the AGHA Sydney Gift Fair, 18-21 February 2017.