NewsLocal will commence a print run of a new quarterly publication called Season Magazine from March 6. The magazine follows positive reader feedback to luxury lifestyle insert Summer Time, which was distributed in Sydney over the holiday period.
Season Magazine will be included with select NewsLocal publications; Mosman Daily, North Shore Times, Wentworth Courier, Inner West Courier and Hills Shire Times in addition to venues across Sydney’s CBD such as retail precincts, bars and cafes.
In terms of content, the publication will feature an extended what’s on guide of what people can look forward to in Sydney in the coming months, alongside 36-pages of lifestyle, food and fashion content.
The first edition of Season Magazine also features a bespoke integrated flip cover that has been designed specifically for the Australian Turf Club to promote the upcoming Autumn Racing Carnival.
"Season is the first quarterly magazine created by NewsLocal and a great new supplement to the terrific content we feature in our titles every week. Season magazine is truly unique in regards to the audience it reaches and the content it contains," NewsLocal editor in chief, Kathy Lipari, said in a statement.
A custom designed digital environment will be launched to complement Season magazine with the layout being responsive for those accessing the content on mobile or desktop.
Editor of Season Magazine, Anita Quigley, added that readers will again be spoilt for choice with fabulous autumn fashion, cool new dining precincts and the personalities profiled – all paired with the ultimate guide to what’s on around town.
"Our cover girl, ethereal red-headed Australian beauty Stef Dawson, opens up on life in Hollywood while being exclusively shot for Season dressed in some of the world’s best designers," she said.
"Readers of Summer Time told us they loved our unique mix of lifestyle and what’s on coverage as well as the satirical columns by some of News Corp’s best writers. Season delivers all that and more in the perfectly sized A5 format."